It is very useful to get a glimpse into how institution funding is spent, the sources and who are the key decision makers. Here are some of the ways on how institution funds are typically spent:
By knowing how institutions source funds, plan their investments and their focus areas of development, it is possible for education database marketers to identify opportunities to position their products and services.
- On technology to provide personalized learning avenues for students
- On opportunities beyond traditional methods and environment to provide students with better learning techniques
- On supporting students transition from school to college and career development
- On partnering with communities to provide students with social services
- On providing professional development to widen the scope of learning in fields of science, technology, engineering and mathematics (STEM)
By knowing how institutions source funds, plan their investments and their focus areas of development, it is possible for education database marketers to identify opportunities to position their products and services.
Know how institutions choose to spend their money
Give them a reason to invest
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