Recent Trends in K12 Education

When it comes to the education system, there are so many new things to be known. As technology changes the world, it also changes the education system. From past few years, computer and internet's evolution is staggeringly fast. Everything on this earth has been changed extremely these years and this includes K12 Education System as well. According to the latest news, there are videos for doing homework and classwork. E-learning is the most rapidly growing and changing field in this Education System. Educators should start adopting to the new education system to keep up with the recent advances in technology to better teach their students. Check out some of the popular trends in K12 Education System,

Using Internet and Social Media as a Teaching Tool: As the technologies are developing, most of the student use computer and the internet and social media networks to share their thoughts and also to support each other. Educators should make use of this technology to get in touch with their students and hear their thoughts.

Cloud Computing: Cloud computing is rapidly changing the education system and models for leveraging and deploying technology in education institutions and K12 learning environments. Adding to it cloud computing provides access to an extensive range of educational materials.
Simulation Learning: As per the new study, simulation is the best way to help students to understand both lessons in the classroom and the world at large. As education system moves onto the web, each and every teacher will want to add this simulation learning to his or her repertoire.

Students Teaching Teachers:  It will be better for students if they get the opportunity to tell their teachers what things to be improved in their classroom. K12 Education System gives this great opportunity to its students to give pointers to their teachers so that they can understand their lesson better.

These are the most recent trends in K12 Education System, promising that the education in the country is improving and giving better results than before.

K12-Lists is the leading education mailing database provider across the globe. It offers a wide range of email lists that help marketers to reach their target audience at their fingertips. 

For more details on samples and pricing, check out http://www.k12-lists.com/

How the Internet Has Changed the Education Industry

Whether it is the way students learn and find information, or whether it is the way teachers teach and provide information, the internet has definitely changed the landscape of the education industry. Consider this:

• 90% of teachers are using social media in course they are teaching
• 20% of teachers assign students to post or comment on social media sites
• 32% of students are taking a course online in higher education
• 93% of students get information online rather than search in a library
• 85% of offices use social media for college admissions 
• 8 out of 10 teachers use online videos in classrooms

Source:- SEO.com

The internet has changed the way students learn, teachers teach and colleges buy.

It’s time marketers get online and tap into various channels

Connect with key decision makers in the education industry

Capitalize on the $7 Trillion Education Industry

The education industry has evolved to adopt technology-enabled solutions that are customized to each student. Here are stats that validate the fact that the $7 trillion education industry is an opportunity marketers cannot miss:

Source:- Knewton.com 

• Online learning enrollment has grown by 17% versus higher education enrollment.
• Teachers are utilizing and accepting online learning tools. 

            95% of teachers feel that they engage students more than traditional methods. 

            93% of teachers feel that they improve overall performance of students.

• Cost saving – By going digital, online tools and eLearning saves cost by 40% as compared to the investment in instructor-led training. The cost of 1 hour of instruction for 100 students is:

          $9,500 through eLearning

          $17,000 through instructor-led training

• There is an increase in use of combined teaching method of classroom instruction and online tools. The projected growth of combined learning solutions is by 47% in 2014 and 98% by 2020.

Source:- Knewton.com 

Contribute to the growth of a seamless learning environment

Gain access to high profile contacts in the education industry

Connect With Education Thought Leaders via Social Media

Like any other sector, the education industry is also driven by social media. And those marketers not in the network are surely missing out on opportunities to engage and connect with education thought leaders and decisions makers.

In a recent discussion between Glen McCandless, Founder and President of Focus Marketing and Charlene Blohm, Founder & President, C. Blohm & Associates, they discussed social media channels used by educators and how educators can join these networks to connect with thought leaders in the education industry.

Here are the key takeaways:

As the use of social media by educators and school administrators continues to increase, marketers need to be up to date and present at the right place and right time in order to be heard. They need to use the power of social media to connect with and engage their target market relevantly.

Wish you had a list of exclusive contacts of educators, administrators or principals with complete details of social media handles? At K12 Lists, our database is integrated with social media details of each and every contact. 

Listen to your audience

Participate in their conversations

Connect with your market in the Socialsphere

Get Your Social Media Integrated, Education Marketing Database Now!

90% of School Administrators Prefer Conversations. Are You Listening?

• Finding it tough to get the attention of district administrators and school principals? The ones who approve budgets?
• Don’t you think they are tired of sales presentations about the same message of company history, customer satisfaction, features, reliability and benefits?
• And when it comes to making a decision, administrators find it difficult to differentiate between one products or service from another.

According to industry experts,

• 90% of decision makers mentioned they prefer having a conversation over watching a slide show.
• 67% of them stated they preferred buying from companies that created a “buying experience." 

As students are more responsive to new learning methods, decision makers in the education market too are more responsive to new buying experiences. If you want to capture the attention of key contacts in the education market, here’s a simple formula:

Keep it simple

Keep it interesting

Keep it engaging

Keep it powerful

Make it an experience that administrators are likely to remember, when making that important decision.

R.S.V.P. – Get to Know Where Senior Executives of the Education Industry Meet

Wished you could interact with senior executives in the education industry?

There are specific events where you can meet leaders of education institutions, interact with K-12 industry consultants and analysts, and discuss new market trends and education technology developments.

Some of these events include:

• EdNet - is a yearly meeting of industry executives specialized in educational technology conducted by Market Data Retrieval. The event provides updates on market trends, funding sources, new technologies and networking opportunities.
• Education Industry Investment Forum – Is an event where industry analysts, managers and venture capital companies related to education industry congregate. It is conducted by the Institute for International Research (IIR).
• SIIA Industry Forums – Is an event to bring together sales and marketing professionals and senior executives involved in digital services and publishing of educational material for the K-12 industry.

Now, we understand that not all of you may be able to RSVP on events like these. That’s why we provide you with contacts of these senior executives in the education industry, that you could contact had you attended the event.

Why spend on travelling to San Francisco or New York,

When you can network in just ONE CLICK

Wouldn't You Want to Know What Education Decision Makers are Doing?

Wouldn't you like to know what Superintendents are doing?

What information they are searching for?

What education material they plan to invest in?

After all, they are considered to be the CEOs of institutions. Superintendents are the most sought after profiles in the education industry. As they decide how money is invested, they approve annual operating budgets and they would be the most likely person who would be interested in what you have to offer to an institution.

K12 Lists provides customized Education Marketing Databases that allow you to select customized data based on your business requirement. Our marketing database tracks prospect activity, gathers leads and enables nurturing by sending campaigns. Here’s what you gain from our education marketing databases:

• It provides prospect intelligence including lead activity.
• It provides information on the life cycle of the lead from when initial contact is made.
• It enables segmentation of buyer groups to enable targeted communication.

Databases from K12 Lists helps you nurture a lead up to a conversion point, after which your sales team can take over. 

Our targeted databases can be selected based on school calendars, sizes of institutes, programs offered, technologies being used, student enrolment figures and certifications available.  You can adopt a multi-channel marketing approach to connect with relevant prospects through various channels, using detailed information from our databases.

Market to education decision makers with customer-centric eyes. 

Access Your Education Marketing Database Today

Strategize Around the Need of Institutional Decision Makers

• You think SIC-based databases adequately define institutions?
• Does sales volume determine the buying power in schools?

Schools and institutions are different from businesses. Schools need to be targeted not by their sales volume, but by wealth score, grade level or subject. Before developing an institutional marketing strategy, B2B marketers need to understand the basic difference between institutions and businesses.

Guidelines to build strategies specific to institutional decision makers

• Revolve Around Your Customer’s Mission – Institutions make purchase decision based on their missions. Therefore creating your marketing message around their mission will help in resonating with their needs.
• Keep an Eye on Fiscal Year-End Dates – Marketers can capitalize on the ‘use it or lose it’ budget system in institutions. Three months before the fiscal year end is the golden moment for marketers to gain from ‘clean-up’ spending that usually takes place in institutions. Keep in mind the typical fiscal year end dates of institutions, June 30th, September 30th and December 31st.
• Segment Your Customer Base – To identify the results of your marketing efforts, identify individual institutions by categorizing your customer base into actionable segments.

How to identify decision makers in institutions

Compared to business structures, institutions have a different decision making process and various job titles. Contacts of decision makers are not easily found on response databases or on purchase orders. Buying decisions are most often made by experience and highly-trained front line staff such as office mangers, professors, teachers and local administrators.

You need to consider the difference in marketing to businesses and institutions.

All you have to worry about is creating a relevant marketing strategy.

We will take care of finding the right institutional decision maker.

Access Our K12 Databases of Decision Makers in the Education Industry

'When' You Market Is As Important What You Market in the Education Industry

• 180,000 K-12 public schools in Hawaii opened on August 5th
• 1.1 million K-12 schools in New York will not be open until September 9th

This big difference in time zones, demographics and geography should have a huge impact on how you need to strategize your marketing plans.

As marketers, campaigns have been customized based on customer behavior and buying patterns, such as holiday campaigns for Cyber Monday or Black Friday. You think this would work the same in the education industry? Where you can have campaigns for specific seasons, like the ‘back to school’ season or the summer vacation season?

You need to time your marketing messages to be relevant to when the market is ready and willing to buy. For instance,

• 2.7 percent of parents shop during the first week of school
• 3.2 percent of parents shop after school has started
• 72 percent of parents typically shop I week to 1 month before school begins!

This gives you a big window of opportunity to understand when the right time is to market to parents, schools and institutions. 

There is a budget kept aside for investment in education

You just need to know the right time to market

And to whom to market

Here’s where K12 Lists helps you in connecting with relevant contacts in the education industry.

Get in Touch With Us

Market Technology in the Education Industry with K12 Lists

There is an increased use of technology in the education industry. Institutions have planned to set aside budgets to invest in new technology from tablets, eReaders to whiteboards. From a recent education industry survey here are some interesting results of technology usage:

• More than 90% of schools use electronic white boards.
• 64% of districts have wireless internet access, of which 75% of schools use wireless internet access. 
• 61% of education districts use document cameras.
• 54% use eReaders or tablets and 10% of districts plan to purchase tablets or eReaders in the next year.
• 47% of schools use Distance Learning.

With schools and districts increasing technology usage and spending,

Now is the best time to market new technology, products and services.

Connect with Key Decision Makers in the Education Industry

Why You Need to Know How Selling to Schools Has Evolved

For companies developing products for the education industry, the greatest challenges have been distribution and finding the right person to market your product. To build a strong distribution system, you need to understand the definition of important K-12 channel partners:

• Independent K-12 Sales Reps – Are representatives who sell to a particular geographic region and market only one or two products. They are responsible for building customer relationships and securing customers and retaining them.
• Education Resellers – They represent businesses with a wider geographic region and have multiple sales representatives. Typically, they buy products from publishers and resell it to schools and education institutions.

Marketing to schools has evolved over the years:

• Superintendents remained in their districts for years and were not required to justify their decisions.
• With key people in the district changing jobs frequently, relationships that would earlier develop over the years now have a life span of months. 
• Resellers’ relationships with top executive were enough to influence decisions. Today, buying decisions need to accounted and defended.
• The process of decision making has evolved from traditional, relationship-based systems to a more formal and organized approach.

Without knowing how to sell to schools

It will be difficult to market your product 

Moreover, getting in touch with key people is essential

Connect with Decision Makers in the Education Industry

Profit from the B2i Industry with Exclusive K12 Lists

• Institutions are changing their outlook towards profit, sales and ROI
• Decision makers in the B2i industry are the key people who decide whether to buy your product or service for their institutions
• Wish you could contact them?

With K12 Lists, you can connect with over millions of education profiles, relevant to your business requirement. Our Education Marketing Databases allow you to obtain customized data based on your requirement; whether it is based on school calendars, technologies being used, programs offered, certifications available, sizes of institutes, or student enrollment figures. 

• You can adopt a multi-channel approach using direct mail, email or telephone data with detailed information through our database. 
• You can gain access to verified and updated contact information. Our dedicated team of data professionals, work full time to ensure that quality adheres to standards. 
• You can also request for customized lists based on your requirement.

Capitalize on the B2i industry

Gain exclusive access to contact details of key decision makers in public and private educational institutions.

Connect with ‘CEOs’ of Education Institutions to Make an Impact

Do you know who the most powerful person in the B2i industry is?

You think it’s impossible to contact them?

Imagine what you could achieve with a list of powerful contacts?

The most powerful position in the education industry is Superintendents. Know as the CEO of institutions, a superintendent is responsible for managing and approving the annual operating budgets. As a key decision maker in the industry, superintendents are the most sought after profiles as they are responsible for investments in institutions.

K12 Lists provides Education Marketing Databases that allow you to choose customized data based on your requirement. Whether it is based on programs offered, school calendars, technologies being used, sizes of institutes, certifications available or student enrollment figures, K12 Lists will be able to deliver targeted databases. With detailed information from our databases, you can adopt a multi-channel marketing approach to connect with relevant prospects through various touch points.

Get in touch with key decision makers in the education industry. Ask us how.

You Could Be 6 Degrees Away From Your Next Big Marketing Deal – Social Media Data Appending

The average lifespan of data is not more than few months. Constant updating is the only way to keep it alive and relevant. We all know that data appending makes your database complete, current and accurate. While this has been the practice, we have a new service of Social Media Data Appending.

Just imagine, you may be 6 degrees away from the person who gets you the next big deal, and you may not even know it!

Data Appending ensures that the length, breadth and depth of your data translate into leads and revenue. Decision making and analytics is directly related to data quality and accuracy. Constant appending is necessary to ensure that you can maintain a fresh database – one that works!

Whether it is marketing or demographic data, every new piece of information added to your database will increase the chances of improving rapport with your customers. With our Data Appending Service, you can maintain an updated database, to ensure your connections take your business to the next level.

Optimize your existing database through data appending

Socialize and connect relevantly in your network

Know more about our Social Media Data Appending Service

Contact Key Decision Makers in the B2i Industry

When marketing to schools and universities, it is important to understand whom to contact, who are the administrators and who are the key decision makers. Provided below are some of the typical functions of school council activities and the principal’s activities.

In the B2i industry, marketers need to focus on those people, who are responsible for sanctioning finances, approving strategic plans and implementing policies. Connecting with key people who have strategic roles will definitely have more impact than contacting administrators.

Connect with key decision makers in the B2i industry

Contact the right person with our customized Education Marketing Databases

How to reduce marketing costs and improve response rates with our Education Marketing Databases

Using a general B2B database is not likely going to produce the same results as a customized one, especially in education marketing. Institutional marketing requires specific education marketing databases that have contacts of key decision makers in institutions.

As institutions cannot be segmented like businesses, they do not function like businesses and do not buy like businesses, marketers need to device specific strategies to connect with decision makers in the Business to Institution (B2i) industry.

We make it easier for marketers. K12 Lists provides Education Marketing Databases which includes contact details of decision makers in public and private educational institutions, located across the U.S. and worldwide. You can gain instant access to verified and updated contact information. You can also request for customized lists based on your requirement to ensure you reduce on marketing costs and improve response rates.

Gain access to exclusive B2i data

Get a Free Quote Today!

How to make education marketing data your most valuable asset

• Only 12% of companies depend on intelligence from quality data - Forrester
• This could cost companies approximately $8.2 million a year - Gartner

Data quality is about the level of fitness in context with the end use for which it was created. It is about completeness, accuracy, correctness, credibility and currency. It need not necessarily be about the percentage of addresses that are incorrect, a score on accuracy, the number of incorrect fields or number of null entries in the database.

For us at K12 Lists, data quality is a business need. Here’s how we maintain quality data:

• A manual check and data updation is done on an ongoing basis
• Data is downloaded from external sources every month and fields are updated frequently
• Tele-verification and email verification results are consistently maintained
• Invalid and non-existent records are flagged separately
• A set of data quality processes known as Input Editing Standards (IES) is created and implemented

So, how do you maintain quality?

Let us provide you with a competitive edge with quality data

And make it your most valuable corporate asset

ASK US HOW 

When was the last time you appended your Education Marketing List?

Data Appending ensures the length, breadth and depth of your data translates to high quality leads and revenue.  Decision making and analytics is directly related to data quality and accuracy.

• According to industry experts, 24% to 36% of your data goes stale in a year.
• And the average lifespan of data is not more than few months.

Updating data is the only way to keep your database relevant. With Data Appending, you can identify your audience for defining a target-based approach. For instance, if you are need contact details of Directors of universities from a particular geographic region, a targeted education marketing list will ensure success of your campaign.

Every new piece of information added to your database will increase the chances of improving rapport with your customers. Constant appending is necessary to ensure that you can maintain a fresh database – one that works!

With our Data Appending Service, you can maintain an updated database, which will ensure prompter success of your marketing campaigns.

Optimize your existing database through Data Appending

Send us your details and get a FREE QUOTE!