Be Active on Social Media to Connect with Education Experts

“78 percent of Internet users look online for information about a service or product they are thinking of buying”, according to the Pew Research Center. 

Like everyone, even educators go online to find information about educational products. They read digital publications and are active on social networking sites. There is an emerging trend of ‘edu-bloggers’ who write personal blogs and about their experience and interactions with education marketing companies and the use of products. 

This group of education experts, education technologists and passionate teachers are nowadays actively blogging, podcasting and conducting webinars. 

Why you need to connect with this group?

• These social communities provide a huge opportunity to communicate, interact and listen to this strategic group of decision makers.
• Educators are more likely to buy products that are recommended by other educators about those organizations that understand and support their needs.
• This is a good avenue to build public relations and gain brand visibility through word-of-mouth advertising.

You need to observe online conversations

You need to share product information through various channels

You need to participate and connect with you audience through social media

If you want your brand voice to be heard by education decision makers.

At K12 Lists, we have social media information of exclusive contacts in the education industry.

Get Your Education Marketing Database Today.

PTAs & PTOs – School Buying Decisions Are Influenced by Parents. Connect With Them!

Even been to a school bake sale lately?

These enthusiast groups of parents play more than just a role of distributing cookies. They now are strong influencers in the decisions schools make and in the development of education marketing plans.

The responsibility of decision making which was once reserved for paid staff of administrators and teachers is now taken over by parents. Dollars spent by schools on education and teaching material are now predominantly decided by parent groups such as Parent Teachers Associations and Parent Teacher Organizations (PTO).

Why you need to engage and connect with PTAs and PTOs?

Consider this:

• Most of 80,000+ K-8 schools in the US have a parent group in form or the other.
• 77% of these K-8 groups are independent PTOs working at schools their kids are enrolled in.
• Approximately $2 billion is amount they generate yearly mainly from fundraising events, donations and auctions at schools. 
• And this $2 billion is spent on school equipment, curriculum material and education software. 

This is a huge opportunity for education marketers and connecting with this group influencers in the education market is as important as targeting administrators and educators.

So, How to Sell to PTAs and PTOs?

When selling to PTAs and PTOs, marketers need to have a slightly different approach.

• The product should be lower priced than those sold to school administrations.
• There should be a commitment to providing support in order to make selling easier and profitable.
• The products should be designed such that it’s easily consumable and is made for frequent purchase.

The important aspect in selling to PTS and PTOs is to address a pain-point and provide a solution. Marketers can easily generate sales from schools provided they have a relevant products and a well defined marketing and support plan. 

Make parent groups as an ally

Provide valuable resources

Make them look good in their community

And they will more likely promote your marketing messages

Contact Us to Connect with PTAs and PTOS in the Education Market

Connect With Education Thought Leaders via Social Media

Like any other sector, the education industry is also driven by social media. And those marketers not in the network are surely missing out on opportunities to engage and connect with education thought leaders and decisions makers.

In a recent discussion between Glen McCandless, Founder and President of Focus Marketing and Charlene Blohm, Founder & President, C. Blohm & Associates, they discussed social media channels used by educators and how educators can join these networks to connect with thought leaders in the education industry.

Here are the key takeaways:

As the use of social media by educators and school administrators continues to increase, marketers need to be up to date and present at the right place and right time in order to be heard. They need to use the power of social media to connect with and engage their target market relevantly.

Wish you had a list of exclusive contacts of educators, administrators or principals with complete details of social media handles? At K12 Lists, our database is integrated with social media details of each and every contact. 

Listen to your audience

Participate in their conversations

Connect with your market in the Socialsphere

Get Your Social Media Integrated, Education Marketing Database Now!

90% of School Administrators Prefer Conversations. Are You Listening?

• Finding it tough to get the attention of district administrators and school principals? The ones who approve budgets?
• Don’t you think they are tired of sales presentations about the same message of company history, customer satisfaction, features, reliability and benefits?
• And when it comes to making a decision, administrators find it difficult to differentiate between one products or service from another.

According to industry experts,

• 90% of decision makers mentioned they prefer having a conversation over watching a slide show.
• 67% of them stated they preferred buying from companies that created a “buying experience." 

As students are more responsive to new learning methods, decision makers in the education market too are more responsive to new buying experiences. If you want to capture the attention of key contacts in the education market, here’s a simple formula:

Keep it simple

Keep it interesting

Keep it engaging

Keep it powerful

Make it an experience that administrators are likely to remember, when making that important decision.

Wouldn't You Want to Know What Education Decision Makers are Doing?

Wouldn't you like to know what Superintendents are doing?

What information they are searching for?

What education material they plan to invest in?

After all, they are considered to be the CEOs of institutions. Superintendents are the most sought after profiles in the education industry. As they decide how money is invested, they approve annual operating budgets and they would be the most likely person who would be interested in what you have to offer to an institution.

K12 Lists provides customized Education Marketing Databases that allow you to select customized data based on your business requirement. Our marketing database tracks prospect activity, gathers leads and enables nurturing by sending campaigns. Here’s what you gain from our education marketing databases:

• It provides prospect intelligence including lead activity.
• It provides information on the life cycle of the lead from when initial contact is made.
• It enables segmentation of buyer groups to enable targeted communication.

Databases from K12 Lists helps you nurture a lead up to a conversion point, after which your sales team can take over. 

Our targeted databases can be selected based on school calendars, sizes of institutes, programs offered, technologies being used, student enrolment figures and certifications available.  You can adopt a multi-channel marketing approach to connect with relevant prospects through various channels, using detailed information from our databases.

Market to education decision makers with customer-centric eyes. 

Access Your Education Marketing Database Today

'When' You Market Is As Important What You Market in the Education Industry

• 180,000 K-12 public schools in Hawaii opened on August 5th
• 1.1 million K-12 schools in New York will not be open until September 9th

This big difference in time zones, demographics and geography should have a huge impact on how you need to strategize your marketing plans.

As marketers, campaigns have been customized based on customer behavior and buying patterns, such as holiday campaigns for Cyber Monday or Black Friday. You think this would work the same in the education industry? Where you can have campaigns for specific seasons, like the ‘back to school’ season or the summer vacation season?

You need to time your marketing messages to be relevant to when the market is ready and willing to buy. For instance,

• 2.7 percent of parents shop during the first week of school
• 3.2 percent of parents shop after school has started
• 72 percent of parents typically shop I week to 1 month before school begins!

This gives you a big window of opportunity to understand when the right time is to market to parents, schools and institutions. 

There is a budget kept aside for investment in education

You just need to know the right time to market

And to whom to market

Here’s where K12 Lists helps you in connecting with relevant contacts in the education industry.

Get in Touch With Us

Market Technology in the Education Industry with K12 Lists

There is an increased use of technology in the education industry. Institutions have planned to set aside budgets to invest in new technology from tablets, eReaders to whiteboards. From a recent education industry survey here are some interesting results of technology usage:

• More than 90% of schools use electronic white boards.
• 64% of districts have wireless internet access, of which 75% of schools use wireless internet access. 
• 61% of education districts use document cameras.
• 54% use eReaders or tablets and 10% of districts plan to purchase tablets or eReaders in the next year.
• 47% of schools use Distance Learning.

With schools and districts increasing technology usage and spending,

Now is the best time to market new technology, products and services.

Connect with Key Decision Makers in the Education Industry

Use K12 Lists to Connect with Key Decision Makers

Many schools and institutions have real dollars and fiscal year-end spending at their disposal. Education marketers have a huge opportunity to impact spending of K-12 schools and institutions. 

K12 Lists provides exclusive education marketing databases. With access to contact details of key people in the education industry, marketers can implement multi-channel marketing initiatives through email, telemarketing, social media and targeted geo-specific campaigns.

Connecting with the right decision maker at the right time in the right location is essential in ensuring marketing campaigns succeed.

Choose from our extensive list of Education Marketing Databases:
• Public Secondary Schools Database
• Public Elementary Schools Database
• Public School Districts Database
• Christian Schools Database
• Catholic Schools Database
• Private Schools Database
• Religious Schools Database
• Non-Public Schools Database
• Elementary Schools Database
• Middle Schools Database
• Junior High Schools Database
• High/Senior High Schools Database
• K-12 Schools Database
• Charter Schools Database
• School Administrators Database
• Colleges Database
• Public College Database
• Private College Database
• Dental Schools Database
• Medical Schools Database
• Nursing Schools Database
• Vocational/Technical College Database
• Aviation College Database
• Universities Database
• Libraries Database
• Teachers Database

Connect with your target market in the B2i Industry

Gain Access to your Education Marketing Database Today!
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Why You Need to Know How Selling to Schools Has Evolved

For companies developing products for the education industry, the greatest challenges have been distribution and finding the right person to market your product. To build a strong distribution system, you need to understand the definition of important K-12 channel partners:

• Independent K-12 Sales Reps – Are representatives who sell to a particular geographic region and market only one or two products. They are responsible for building customer relationships and securing customers and retaining them.
• Education Resellers – They represent businesses with a wider geographic region and have multiple sales representatives. Typically, they buy products from publishers and resell it to schools and education institutions.

Marketing to schools has evolved over the years:

• Superintendents remained in their districts for years and were not required to justify their decisions.
• With key people in the district changing jobs frequently, relationships that would earlier develop over the years now have a life span of months. 
• Resellers’ relationships with top executive were enough to influence decisions. Today, buying decisions need to accounted and defended.
• The process of decision making has evolved from traditional, relationship-based systems to a more formal and organized approach.

Without knowing how to sell to schools

It will be difficult to market your product 

Moreover, getting in touch with key people is essential

Connect with Decision Makers in the Education Industry

“Use It or Lose It” K-12 Spending – Education Marketers Act Now or Never!

In a recent webinar by Annie Galvin Teich, Independent Writer, Researcher and Education Marketing Consultant with over 25 years of K-12 experience; she speaks about how education marketers today need to act fast and capitalize on a small window of opportunity of the “Use It or Lose It” K-12 spending trend.

Based on the survey results, here are some interesting observations…

Based on this survey, it clearly indicates that most K-12 institutions will want to spend their budget before the end of the fiscal year that’s prior to June 30th. And they like offers…year end offers…

75% of them cannot carry forward their budget, so there’s a window of opportunity for marketers to helps these decision makers wisely spend their funds. 

Plan it well…

Contact decision makers at the right time…

But first, get your exclusive list of key people in the B2i industry…

Claim Your Education Marketing Database Now

Get to Know Your Market Before You Market – Use K12 Education Marketing Databases

As education database marketers, it is important to know the email habits of educational decision makers. In a recent survey by Market Research Institute, Inc., an interesting observation was made on the email habits, behavior and preferences of K-12 educators towards email promotions and marketing. Take a look:

• Majority of educators were email savvy. 
• 71% of teachers explored new products and services online at school.
• 8 out 10 teachers followed their school emails even during summer breaks.
• 51% of educators said they were more likely to purchase or request for educational material over the summer for the upcoming school year.
• Buying habits - There is an increase in spending power by most educators and the timing of institutional investments is more flexible than earlier.
• 82% teachers stated they use personal funds to purchase educational products, and 62% said they use school budgets.
• 60% said they approximately spend less than $500 on educational products

Source: MCH Strategic Data and School Market Research Institute, Inc. (SMRI)

In order to resonate with the target market, what education database marketers need to write about should be related to information about their work, tips on how to motivate students, how to be a better educator, how to involve parents and how to impress school administrators.

Connect with affluent schools

Contact key decision making educators 

Get better results from email campaigns

ASK US HOW

Connect with ‘CEOs’ of Education Institutions to Make an Impact

Do you know who the most powerful person in the B2i industry is?

You think it’s impossible to contact them?

Imagine what you could achieve with a list of powerful contacts?

The most powerful position in the education industry is Superintendents. Know as the CEO of institutions, a superintendent is responsible for managing and approving the annual operating budgets. As a key decision maker in the industry, superintendents are the most sought after profiles as they are responsible for investments in institutions.

K12 Lists provides Education Marketing Databases that allow you to choose customized data based on your requirement. Whether it is based on programs offered, school calendars, technologies being used, sizes of institutes, certifications available or student enrollment figures, K12 Lists will be able to deliver targeted databases. With detailed information from our databases, you can adopt a multi-channel marketing approach to connect with relevant prospects through various touch points.

Get in touch with key decision makers in the education industry. Ask us how.

How to make education marketing data your most valuable asset

• Only 12% of companies depend on intelligence from quality data - Forrester
• This could cost companies approximately $8.2 million a year - Gartner

Data quality is about the level of fitness in context with the end use for which it was created. It is about completeness, accuracy, correctness, credibility and currency. It need not necessarily be about the percentage of addresses that are incorrect, a score on accuracy, the number of incorrect fields or number of null entries in the database.

For us at K12 Lists, data quality is a business need. Here’s how we maintain quality data:

• A manual check and data updation is done on an ongoing basis
• Data is downloaded from external sources every month and fields are updated frequently
• Tele-verification and email verification results are consistently maintained
• Invalid and non-existent records are flagged separately
• A set of data quality processes known as Input Editing Standards (IES) is created and implemented

So, how do you maintain quality?

Let us provide you with a competitive edge with quality data

And make it your most valuable corporate asset

ASK US HOW 

Capitalized On The B2i Industry Yet?

Institutions represent 1/3 rd of the U.S. economy, however they are not yet driven by sales, profits and ROI like other businesses.

Wished you had access to an education marketing database that includes contact details of decision makers in public and private educational institutions across the U.S. and worldwide?

To facilitate marketers who utilize education databases, we at K12 Lists provide exclusive information. Whether you requirement is based on programs offered, school calendars, technologies being used, sizes of institutes, certifications available or student enrollment figures, our education marketing databases allows you to choose customized data. With detailed information through our database, you can adopt a multi-channel approach using direct mail, email or telephone for your marketing campaigns.

Select data from 120+ million schools, 15+ million schools and 5+ million educators.

Gain access to an Education Marketing Database