How the Internet Has Changed the Education Industry

Whether it is the way students learn and find information, or whether it is the way teachers teach and provide information, the internet has definitely changed the landscape of the education industry. Consider this:

• 90% of teachers are using social media in course they are teaching
• 20% of teachers assign students to post or comment on social media sites
• 32% of students are taking a course online in higher education
• 93% of students get information online rather than search in a library
• 85% of offices use social media for college admissions 
• 8 out of 10 teachers use online videos in classrooms

Source:- SEO.com

The internet has changed the way students learn, teachers teach and colleges buy.

It’s time marketers get online and tap into various channels

Connect with key decision makers in the education industry

PTAs & PTOs – School Buying Decisions Are Influenced by Parents. Connect With Them!

Even been to a school bake sale lately?

These enthusiast groups of parents play more than just a role of distributing cookies. They now are strong influencers in the decisions schools make and in the development of education marketing plans.

The responsibility of decision making which was once reserved for paid staff of administrators and teachers is now taken over by parents. Dollars spent by schools on education and teaching material are now predominantly decided by parent groups such as Parent Teachers Associations and Parent Teacher Organizations (PTO).

Why you need to engage and connect with PTAs and PTOs?

Consider this:

• Most of 80,000+ K-8 schools in the US have a parent group in form or the other.
• 77% of these K-8 groups are independent PTOs working at schools their kids are enrolled in.
• Approximately $2 billion is amount they generate yearly mainly from fundraising events, donations and auctions at schools. 
• And this $2 billion is spent on school equipment, curriculum material and education software. 

This is a huge opportunity for education marketers and connecting with this group influencers in the education market is as important as targeting administrators and educators.

So, How to Sell to PTAs and PTOs?

When selling to PTAs and PTOs, marketers need to have a slightly different approach.

• The product should be lower priced than those sold to school administrations.
• There should be a commitment to providing support in order to make selling easier and profitable.
• The products should be designed such that it’s easily consumable and is made for frequent purchase.

The important aspect in selling to PTS and PTOs is to address a pain-point and provide a solution. Marketers can easily generate sales from schools provided they have a relevant products and a well defined marketing and support plan. 

Make parent groups as an ally

Provide valuable resources

Make them look good in their community

And they will more likely promote your marketing messages

Contact Us to Connect with PTAs and PTOS in the Education Market

Connect With Education Thought Leaders via Social Media

Like any other sector, the education industry is also driven by social media. And those marketers not in the network are surely missing out on opportunities to engage and connect with education thought leaders and decisions makers.

In a recent discussion between Glen McCandless, Founder and President of Focus Marketing and Charlene Blohm, Founder & President, C. Blohm & Associates, they discussed social media channels used by educators and how educators can join these networks to connect with thought leaders in the education industry.

Here are the key takeaways:

As the use of social media by educators and school administrators continues to increase, marketers need to be up to date and present at the right place and right time in order to be heard. They need to use the power of social media to connect with and engage their target market relevantly.

Wish you had a list of exclusive contacts of educators, administrators or principals with complete details of social media handles? At K12 Lists, our database is integrated with social media details of each and every contact. 

Listen to your audience

Participate in their conversations

Connect with your market in the Socialsphere

Get Your Social Media Integrated, Education Marketing Database Now!

90% of School Administrators Prefer Conversations. Are You Listening?

• Finding it tough to get the attention of district administrators and school principals? The ones who approve budgets?
• Don’t you think they are tired of sales presentations about the same message of company history, customer satisfaction, features, reliability and benefits?
• And when it comes to making a decision, administrators find it difficult to differentiate between one products or service from another.

According to industry experts,

• 90% of decision makers mentioned they prefer having a conversation over watching a slide show.
• 67% of them stated they preferred buying from companies that created a “buying experience." 

As students are more responsive to new learning methods, decision makers in the education market too are more responsive to new buying experiences. If you want to capture the attention of key contacts in the education market, here’s a simple formula:

Keep it simple

Keep it interesting

Keep it engaging

Keep it powerful

Make it an experience that administrators are likely to remember, when making that important decision.

Wouldn't You Want to Know What Education Decision Makers are Doing?

Wouldn't you like to know what Superintendents are doing?

What information they are searching for?

What education material they plan to invest in?

After all, they are considered to be the CEOs of institutions. Superintendents are the most sought after profiles in the education industry. As they decide how money is invested, they approve annual operating budgets and they would be the most likely person who would be interested in what you have to offer to an institution.

K12 Lists provides customized Education Marketing Databases that allow you to select customized data based on your business requirement. Our marketing database tracks prospect activity, gathers leads and enables nurturing by sending campaigns. Here’s what you gain from our education marketing databases:

• It provides prospect intelligence including lead activity.
• It provides information on the life cycle of the lead from when initial contact is made.
• It enables segmentation of buyer groups to enable targeted communication.

Databases from K12 Lists helps you nurture a lead up to a conversion point, after which your sales team can take over. 

Our targeted databases can be selected based on school calendars, sizes of institutes, programs offered, technologies being used, student enrolment figures and certifications available.  You can adopt a multi-channel marketing approach to connect with relevant prospects through various channels, using detailed information from our databases.

Market to education decision makers with customer-centric eyes. 

Access Your Education Marketing Database Today

Keep Your Data Current…Connect With Key People in the Education Industry

• Superintendents and key people in the education industry are changing jobs by the day
• The people responsible for making buying decisions change frequently

If you do not have an updated database on contacts in the education industry today, it is more likely your marketing message is reaching the wrong person. Like any other B2B business, the quality of your data determines the outcome of your campaigns and the strategic decisions your business makes.

Data Cleansing is almost a ritual at K12 Lists. Here’s the rigorous quality process we follow to ensure your data is current, relevant, accurate and complete.

1. Identification of non working fields
2. Replacement of this data with current information
3. Replacement of addresses using NCOA
4. Identification of undelivered emails
5. Replacement of undeliverable emails using ECOA
6. Verification and validation of domains
7. Identification of dead domains
8. Identification of incorrect syntax in emails
9. Identification of invalid email ids
10. Check on data values in compliance with defined standards and parameters
11. De-duping and ensuring data is accurate
12. Manual consolidation and verification of data

With a comprehensive data quality process, you can be sure the education marketing database you obtain from us is clean, green and optimized to provide you with desired results.

Connecting With Key Executives Couldn’t Get Any Better

Strengthen Your Market Position in the Education Industry 

Market Technology in the Education Industry with K12 Lists

There is an increased use of technology in the education industry. Institutions have planned to set aside budgets to invest in new technology from tablets, eReaders to whiteboards. From a recent education industry survey here are some interesting results of technology usage:

• More than 90% of schools use electronic white boards.
• 64% of districts have wireless internet access, of which 75% of schools use wireless internet access. 
• 61% of education districts use document cameras.
• 54% use eReaders or tablets and 10% of districts plan to purchase tablets or eReaders in the next year.
• 47% of schools use Distance Learning.

With schools and districts increasing technology usage and spending,

Now is the best time to market new technology, products and services.

Connect with Key Decision Makers in the Education Industry

Use K12 Lists to Connect with Key Decision Makers

Many schools and institutions have real dollars and fiscal year-end spending at their disposal. Education marketers have a huge opportunity to impact spending of K-12 schools and institutions. 

K12 Lists provides exclusive education marketing databases. With access to contact details of key people in the education industry, marketers can implement multi-channel marketing initiatives through email, telemarketing, social media and targeted geo-specific campaigns.

Connecting with the right decision maker at the right time in the right location is essential in ensuring marketing campaigns succeed.

Choose from our extensive list of Education Marketing Databases:
• Public Secondary Schools Database
• Public Elementary Schools Database
• Public School Districts Database
• Christian Schools Database
• Catholic Schools Database
• Private Schools Database
• Religious Schools Database
• Non-Public Schools Database
• Elementary Schools Database
• Middle Schools Database
• Junior High Schools Database
• High/Senior High Schools Database
• K-12 Schools Database
• Charter Schools Database
• School Administrators Database
• Colleges Database
• Public College Database
• Private College Database
• Dental Schools Database
• Medical Schools Database
• Nursing Schools Database
• Vocational/Technical College Database
• Aviation College Database
• Universities Database
• Libraries Database
• Teachers Database

Connect with your target market in the B2i Industry

Gain Access to your Education Marketing Database Today!
Contact Us

Why You Need to Know How Selling to Schools Has Evolved

For companies developing products for the education industry, the greatest challenges have been distribution and finding the right person to market your product. To build a strong distribution system, you need to understand the definition of important K-12 channel partners:

• Independent K-12 Sales Reps – Are representatives who sell to a particular geographic region and market only one or two products. They are responsible for building customer relationships and securing customers and retaining them.
• Education Resellers – They represent businesses with a wider geographic region and have multiple sales representatives. Typically, they buy products from publishers and resell it to schools and education institutions.

Marketing to schools has evolved over the years:

• Superintendents remained in their districts for years and were not required to justify their decisions.
• With key people in the district changing jobs frequently, relationships that would earlier develop over the years now have a life span of months. 
• Resellers’ relationships with top executive were enough to influence decisions. Today, buying decisions need to accounted and defended.
• The process of decision making has evolved from traditional, relationship-based systems to a more formal and organized approach.

Without knowing how to sell to schools

It will be difficult to market your product 

Moreover, getting in touch with key people is essential

Connect with Decision Makers in the Education Industry

How K-12 Institution Spend Funds and Who Decides…

It is very useful to get a glimpse into how institution funding is spent, the sources and who are the key decision makers. Here are some of the ways on how institution funds are typically spent:

• On technology to provide personalized learning avenues for students
• On opportunities beyond traditional methods and environment to provide students with better learning techniques
• On supporting students transition from school to college and career development
• On partnering with communities to provide students with social services
• On providing professional development to widen the scope of learning in fields of science, technology, engineering and mathematics (STEM)

By knowing how institutions source funds, plan their investments and their focus areas of development, it is possible for education database marketers to identify opportunities to position their products and services.

Know how institutions choose to spend their money

Give them a reason to invest

Get in touch with the key decision markers 

Profit from the B2i Industry with Exclusive K12 Lists

• Institutions are changing their outlook towards profit, sales and ROI
• Decision makers in the B2i industry are the key people who decide whether to buy your product or service for their institutions
• Wish you could contact them?

With K12 Lists, you can connect with over millions of education profiles, relevant to your business requirement. Our Education Marketing Databases allow you to obtain customized data based on your requirement; whether it is based on school calendars, technologies being used, programs offered, certifications available, sizes of institutes, or student enrollment figures. 

• You can adopt a multi-channel approach using direct mail, email or telephone data with detailed information through our database. 
• You can gain access to verified and updated contact information. Our dedicated team of data professionals, work full time to ensure that quality adheres to standards. 
• You can also request for customized lists based on your requirement.

Capitalize on the B2i industry

Gain exclusive access to contact details of key decision makers in public and private educational institutions.

Connect with ‘CEOs’ of Education Institutions to Make an Impact

Do you know who the most powerful person in the B2i industry is?

You think it’s impossible to contact them?

Imagine what you could achieve with a list of powerful contacts?

The most powerful position in the education industry is Superintendents. Know as the CEO of institutions, a superintendent is responsible for managing and approving the annual operating budgets. As a key decision maker in the industry, superintendents are the most sought after profiles as they are responsible for investments in institutions.

K12 Lists provides Education Marketing Databases that allow you to choose customized data based on your requirement. Whether it is based on programs offered, school calendars, technologies being used, sizes of institutes, certifications available or student enrollment figures, K12 Lists will be able to deliver targeted databases. With detailed information from our databases, you can adopt a multi-channel marketing approach to connect with relevant prospects through various touch points.

Get in touch with key decision makers in the education industry. Ask us how.

How to reduce marketing costs and improve response rates with our Education Marketing Databases

Using a general B2B database is not likely going to produce the same results as a customized one, especially in education marketing. Institutional marketing requires specific education marketing databases that have contacts of key decision makers in institutions.

As institutions cannot be segmented like businesses, they do not function like businesses and do not buy like businesses, marketers need to device specific strategies to connect with decision makers in the Business to Institution (B2i) industry.

We make it easier for marketers. K12 Lists provides Education Marketing Databases which includes contact details of decision makers in public and private educational institutions, located across the U.S. and worldwide. You can gain instant access to verified and updated contact information. You can also request for customized lists based on your requirement to ensure you reduce on marketing costs and improve response rates.

Gain access to exclusive B2i data

Get a Free Quote Today!

When was the last time you appended your Education Marketing List?

Data Appending ensures the length, breadth and depth of your data translates to high quality leads and revenue.  Decision making and analytics is directly related to data quality and accuracy.

• According to industry experts, 24% to 36% of your data goes stale in a year.
• And the average lifespan of data is not more than few months.

Updating data is the only way to keep your database relevant. With Data Appending, you can identify your audience for defining a target-based approach. For instance, if you are need contact details of Directors of universities from a particular geographic region, a targeted education marketing list will ensure success of your campaign.

Every new piece of information added to your database will increase the chances of improving rapport with your customers. Constant appending is necessary to ensure that you can maintain a fresh database – one that works!

With our Data Appending Service, you can maintain an updated database, which will ensure prompter success of your marketing campaigns.

Optimize your existing database through Data Appending

Send us your details and get a FREE QUOTE!